This article was published on April Fool’s Day, 2015 as part of a series on content marketing strategies. Read it in full here.
‘Humour has been helping advertisers sell stuff, and average-looking men woo beautiful women (it’s true – just ask my wife), since time immemorial. Ever since Paleolithic man first slipped up on a banana skin, humans have loved to laugh. Although, come to think of it, owing to the lack of medical knowledge at the time, that poor caveman would probably have died a slow, agonizing death from a fractured skull…’