This piece for Future Content tells you everything you need to know about evergreen content and the organic search long game. You can read it in full here.
‘Broadly speaking, there are two kinds of content in this world. First, there’s your topical content. Topical content (which is definitely not to be confused with tropical content) deals with topics that are – you guessed it – topical. Big news stories, Facebook fads, whatever’s trending on Twitter…topical content rides on the coattails of these hip, happening stories and capitalises on their social reach, using them to spread a message to a wider audience. It’s a bit like hanging around with the popular kids in school to try and improve your own social standing…’